Achieve more online visibility with social media management and take the stress out of managing multiple platforms yourself
Take the stress out of handling social media with a dedicated team member to cultivate your digital footprint. Posting without purpose does not help your social media presence. Social media management eliminates the need to publish random, sporadic posts on your Facebook page, often triggered from not knowing what to post.
We lean into four hard truths many businesses run into with social media: 1) they don’t know what they’re doing, which forces a “see what sticks” approach, 2) they don’t have a defined online audience, 3) there’s no strategy behind “the posts” and 4) there’s not enough quality content to share broadly.
Still, consistency is the biggest hurdle countless businesses face with social media. It takes time and intention to develop a brand voice and online following. We’re the social media managers you need to assess current social channels, implement consistent routines, execute strategy and help your business engage with more clients online.
You might social media management if:
- Social media stresses you out
- You know how social media works but hate using it
- You post the same things everywhere (Facebook, Instagram, LinkedIn, etc.)
- You don;t know how to use social media tools
- You don't know what scheduling content means
- You haven't posted to social media in six months or more
- You don't use content calendars
- You want to produce higher quality content
The Social Cycle
Social Listening
Think of how many times you passed on something because of poor Google or Amazon reviews. Social listening is how social media managers monitor brand reputation. If you wanna know what customers really think about your products and services, listen to how they talk about you online.
Social Networking
We shake hands and play nice with competition and colleagues through social networking. It's customary to share helpful content from others to your your audience and tag your industry friends in content you create in hopes they'll return the favor. Social networking is also great for discovering gaps in your field and creating solutions to solve them.
Social Influencing
Brands "walk the the walk and talk the talk" in this stage. Social influencing is how businesses establish themselves as industry thought leaders. It's driven by relevant content which solidifies brand authority to current and potential customers.
Social Selling
It's exactly what it sounds like...the hard sale. Social selling is the equivalent of knocking on someone's door and to ask if they want to upgrade their cable subscription. You're in business to make money. There's no shame in selling your offerings to your target customers.
